Designing the difference

I NEVER LIKED ANYTHING NORMAL

“Normal” is the worst thing that can be said about a person, a professional and, most of all, an artist.
To be seen, you have to be different and to be chosen you have to be seen. Later on I learned that the difference is important but apart from being different it is vital to show that this difference is relevant and coherent.
Otherwise it becomes volatile eccentricity that has a tendency to fade.

When I created Batllegroup, my obsession was (and I admit, still is) to create a team that is capable of understanding the essence of a Brand and its consumer so that its packaging turns into the key success factor and so that all its visual development transmits the same meaning. A team capable of understanding a Brand to help it grow, to nurture it, to reinvent it and to show its maximum potential.

Many things can be said about Batllegroup today… efficient, different, innovative, experts… But never “normal”!