DODOT ACTIVITY

Arbora - Procter & Gamble

Revitalising branding and packaging.

BACKGROUND

Dodot a well-known brand of diapers and wipes, wanted to incorporate a significant innovation in the product.
With this innovation, the brand wanted to position itself with a superior product and high-range.
The brand wanted, also, to codify and organize all the messages in the packaging, priorizing the innovation.

CHALLENGE
The aim was to communicate the product innovation through design and trough packaging materials and finishes: diaper "dry & Adapt" maximum dry diaper ultrathin.
Giving the brand a new product image, superior quality, without losing the essence of the brand.
Clarify, prioritize and manage broadcast messages.

RESULTS
Revitalising Branding and Packaging design reflects the innovation Dodot Activity "Llega el iPañal" with a new revolutionary technology. The new visual identity, with an innovative reflective metallic silver and bright colours, modern and dynamic, enhances differentiation, product-quality superiority, not to mention the visibility on the shelf.
Communication in the packaging of the product's benefits through icons also reflecting the "technology" and innovation while using colour codes that highlight and give the product a current and premium image.